Gallop Magazine: A Quick Guide

In the world of thoroughbred racing, where tradition meets high stakes and equine excellence, few publications have managed to capture the global spirit of the sport quite like Gallop Magazine. For those who have ever wondered, “Is Gallop a magazine name?” —the answer is a resounding yes, and it represents a rich history in equestrian journalism.

Gallop Magazine is not merely another racing publication; it is a “feel-good magazine about horse racing” that has carved a unique niche for itself by prioritizing the stories, people, and majestic photography that define the sport, rather than focusing solely on gambling and odds. This approach has allowed it to build a dedicated global readership, setting it apart from more traditional racing periodicals.

This comprehensive guide explores everything you need to know about Gallop Magazine. We will delve into its origins in Sweden, its acquisition by Thoroughbred Racing Commentary (TRC), its current position in the market, and its evolution into the digital age with services like “週刊Gallop Online” (Weekly Gallop Online) in Japan. Whether you are a seasoned racing enthusiast or a newcomer looking for an accessible entry point into the world of horse racing, this article provides a complete overview of this prestigious publication.

Quick Summary: Gallop Magazine at a Glance

What Is Gallop Magazine?

To understand Gallop Magazine, one must trace its journey from a Swedish passion project to a globally recognized brand. The title “Gallop” encapsulates the very essence of horse racing—the fast, four-beat gait of the thoroughbred.

The Swedish Origins

The story of Gallop Magazine begins in Sweden in 2007. Founded by Mats and Catrina Genberg, the magazine was born from a genuine passion for the thoroughbred industry. The Genbergs were not just publishers; they were horse owners and supporters deeply embedded in the racing community. Initially, the magazine was available only in Swedish, but it quickly garnered a loyal following due to its fresh perspective.

The Swedish iteration, known as “GaloppMagasinet,” served as the official organ for Svensk Galopp (the Swedish Racing Authority) for two years before the team decided to expand globally. The magazine’s success was fueled by a realization that there was a gap in the market—a need for a publication that was accessible to newcomers and presented the sport through a lifestyle and human-interest lens rather than purely a betting one.

The Launch of the International Edition

In 2012, the Genbergs launched the international edition of Gallop Magazine, marking a significant milestone. The goal was to create “the world’s first global magazine about horse racing,” addressing the lack of a popular international publication for the sport. The launch was strategic and high-profile. The first issue made its debut in the American horse racing mecca of Saratoga and was made available in 10 countries, from Hong Kong to South Africa, and even in prestigious British retailers like Harrods and Selfridges. This global reach was a testament to the sport’s universal appeal and the magazine’s unique positioning.

Acquisition by Thoroughbred Racing Commentary (TRC)

In 2018, the publication changed hands. Thoroughbred Racing Commentary (TRC), an online platform known for its data-driven rankings and industry journalism, acquired Gallop Magazine. This acquisition was a strategic move to bridge the digital and print worlds.

TRC Editor Chris Smith noted that “TRC and Gallop complement each other perfectly. They both take a global approach to the sport, focusing not only on the best horse racing but also on stories and developments that can promote best practice and progressive dialogue everywhere”. The acquisition allowed TRC to extend its brand into premium print media, while Gallop Magazine gained access to TRC’s digital infrastructure and expertise. Following the acquisition, the magazine’s global mailing operations were moved to the UK, partnering with Spatial Global to manage its international subscriptions and distribution.

The Two Faces of Gallop

It is crucial to distinguish between the two primary entities operating under the “Gallop” banner, as they cater to different audiences and markets.

1. The International Edition (Gallop Magazine)

• Frequency: Quarterly.

• Publisher: Thoroughbred Racing Commentary (TRC).

• Content Focus: This is the edition described as a “feel-good magazine”. It focuses on the culture of horse racing, featuring breathtaking photography, stories about people and horses, and coverage of major international racing events like the Breeders’ Cup, Melbourne Cup, and British Champions Day. It is designed to appeal to both lifelong racing fans and complete beginners, providing an enjoyable overview of the sport without being overly technical.

• Distribution: Global, with a strong presence in the executive and professional markets and a significant social media following.

2. The Japanese Edition (週刊Gallop / Weekly Gallop)

• Frequency: Weekly.

• Publisher: Sankei Sports (San-keisports), a subsidiary of the Sankei Shimbun.

• Content Focus: This publication is a data-driven, comprehensive racing weekly. It is described as having “the largest number of reporters in the horse racing media” and a database built on an “original network”. It is the “number one horse racing weekly magazine” in Japan. The content is highly detailed, covering race previews, results, breeding information (POG data), and expert analysis from a team of specialized journalists.

• Target Audience: The Japanese edition targets the serious racing fan who wants in-depth statistics, pedigree analysis, and POG (Paper Owner Game) information.

• Digital Evolution: In April 2026, the publisher launched “週刊Gallop Online,” a web service offering digital access to the magazine for a monthly fee of 1,650 yen, featuring digital archives and exclusive online content.

Why It Matters: The Place of Gallop Magazine in Modern Horse Racing

Gallop Magazine is more than just a publication; it is a cultural touchstone and a bridge between different facets of the racing world.

1. Bridging the Gap for Newcomers

One of the primary achievements of the international edition is its accessibility. Traditional racing publications often assume a high level of existing knowledge, which can be daunting for newcomers. Gallop Magazine, however, is specifically designed for “people who love horse racing, but who aren’t necessarily seasoned fans”. It provides the basics in an approachable way, lowering the barrier to entry and helping to grow the sport’s fanbase. It is a “feel-good” product that celebrates the beauty and excitement of the sport, which is a powerful tool for fan engagement.

2. A “Glossy” Brand for a Prestigious Sport

The magazine’s high-quality print format elevates the perception of horse racing. It functions as a lifestyle magazine, similar to fashion or luxury lifestyle publications. The emphasis on beautiful imagery and compelling narratives positions horse racing not just as a sport, but as a rich, cultural experience. This helps attract sponsors, advertisers, and a demographic interested in the prestige and aesthetics of the sport.

3. Preserving History in a Digital Age

While the industry increasingly moves online, Gallop Magazine (both the International and Japanese editions) maintains the relevance of print. For the Japanese edition, the launch of “週刊Gallop Online” is a major step in digitizing its 30-year history, preserving archival content that is invaluable for researchers and fans. The “週刊100名馬” (Weekly 100 Famous Horses) archive is a significant historical resource that will be made more accessible through the digital platform.

Key Features

What makes Gallop Magazine unique? Here are its standout features:

1. Global Perspective

Unlike many regional racing publications, Gallop Magazine takes a genuinely global view. The international edition covers major races from the UK, USA, Australia, and beyond, creating a sense of a unified global racing community. This is bolstered by its “Global Eye” column and international correspondents.

2. “Feel-Good” Content Strategy

This is a deliberate differentiator. Instead of focusing on betting tips and race statistics, the magazine highlights “latest stories of people, horses and events”. It is about the human-animal bond, the drama of the races, and the behind-the-scenes heroes of the industry.

3. High-Quality Photography

A hallmark of the print edition is its stunning visual content. The glossy pages are filled with high-action shots and picturesque portraits that capture the athleticism and beauty of the thoroughbred. This is a key element of its brand identity.

4. Expertly Curated Content (In-Depth Analysis)

While the international edition focuses on the “feel-good,” the Japanese edition exemplifies the in-depth side of the brand. It features extensive race data, bloodline analysis, and insights from top jockeys and trainers like JRA Hall of Fame jockey Yutaka Okabe or trainer Yoshinaga Hashida, as seen in recent issues. This dual approach allows the brand to serve both the casual enthusiast and the hardcore punter.

5. Strong Social Media Integration

The magazine has cultivated one of “racing’s biggest fan bases on social media”. This digital presence helps drive engagement and allows the publication to interact with a younger, more global audience.

6. POG (Paper Owner Game) Support

In Japan, “Weekly Gallop” is a vital resource for participants in the Paper Owner Game (POG). The magazine provides detailed lists and evaluations of two-year-old horses, which are essential for players. This has become a significant driver of readership.

Step-by-Step Guide: How to Access Gallop Magazine

Accessing Gallop Magazine depends on which version you are interested in.

For the International Edition (Quarterly)

1. Website: Visit the official Thoroughbred Racing Commentary (TRC) website.

2. Subscription: Look for the subscription or shop section. As of the acquisition in 2018, TRC manages the circulation and mailing.

3. Purchasing: You may be able to purchase single issues or subscribe for annual delivery. The magazine is mailed globally via distribution partners like Spatial Global.

4. Availability: It might also be available in select premium newsagents or bookstores that carry international sports or lifestyle magazines.

For the Japanese Edition (Weekly Gallop)

1. Print (Convenience Stores/Bookshops): In Japan, it is widely available at major convenience stores and bookshops on its release day (usually Monday).

2. Digital (週刊Gallop Online):

   • Go to the official website: weeklygallop.com.

   • Register for an account.

   • Choose a subscription plan. The standard rate is 1,650 yen per month (tax included).

   • New User Promotion: In April 2026, a campaign offered the first month free. Look for current promotions on the website.

   • Access the digital edition to read the latest issue, view the “Magazine Paddock, and access back issues.

3. Digital (ebook Platforms): The magazine is also available on Japanese digital platforms like BookLive and ebookjapan.

Expert Tips for Readers & New Fans

Whether you are a newbie or a long-time fan, here is how to get the most out of Gallop Magazine.

• Start with the “Feel-Good” Content: If you are new to racing, start with the international edition. It will familiarize you with the major events and personalities without overwhelming you with data.

• Leverage the Japanese Edition for Research: If you are into bloodstock or POG, the Japanese “Weekly Gallop” is an indispensable tool. The detailed databases and “POG selection lists” are considered industry-leading.

• Read the Columns: Both versions feature columns from legendary figures. The Japanese edition often includes insights from Hall of Fame jockeys like Yutaka Okabe) and trainers. Reading these provides context and wisdom you won’t find in statistics alone.

• Use the Digital Archive: If you subscribe to “Gallop Online,” make use of the archive. Being able to look back at past race analyses and interviews is a powerful way to learn race-riding and breeding patterns.

Comparison Table: International vs. Japanese Edition

To better understand the “Gallop” brand, it is helpful to compare its two major incarnations side-by-side.

Pros and Cons of the Gallop Brand

Pros

• Accessibility: The international edition successfully opens the door to the sport for novices.

• Global Reach: It connects the global racing community like few other print publications.

• High Production Value: The magazine is famous for its visual quality and print finish.

• Legacy Data: The Japanese edition serves as a massive historical and statistical database.

• Trustworthy: Backed by TRC and Sankei Sports, ensuring journalistic integrity and expertise.

Cons

• Availability: The print version of the international edition may be hard to find outside of major cities.

• Language Barrier: The Japanese edition is not accessible to non-Japanese readers without translation tools, limiting the synergy between the two brands.

• Cost: Premium print magazines and specialized data often come at a higher price point compared to mass-market publications.

• Niche Appeal: While “feel-good” is a strength, it may be too soft for readers solely interested in gambling tips.

FAQ Section

Is Gallop a magazine name?

Yes, Gallop is the title of a prominent international magazine dedicated to horse racing. There are two main versions: an international quarterly edition published in English, and a weekly Japanese edition called “週刊Gallop” (Weekly Gallop). 

Who publishes Gallop Magazine?

The international edition is published by Thoroughbred Racing Commentary (TRC), which acquired the magazine in 2018. The Japanese edition is published by Sankei Sports (a division of the Sankei Shimbun). 

What is the difference between Gallop Magazine and Weekly Gallop?

Gallop Magazine is the international, English-language edition that focuses on global horse racing news and lifestyle, published quarterly. Weekly Gallop (週刊Gallop) is the Japanese-language edition, published weekly, and focuses on in-depth data, race analysis, and breeding information for the Japanese market. 

Is Gallop Magazine still in print?

Yes, both the international and Japanese editions are still in print. The international edition continues its quarterly schedule, and the Japanese edition continues its weekly print schedule. 

How much does a subscription to Gallop Magazine cost?

Pricing varies by edition and region. The Japanese digital subscription for “週刊Gallop Online” is 1,650 yen per month. Print prices for the international edition depend on the region of delivery and can be found through TRC’s website. 

When was Gallop Magazine founded?

Gallop Magazine was founded in Sweden in 2007. The international edition was launched in 2012. 

Does Gallop Magazine have a digital version?

Yes. The international edition is part of the TRC digital network. The Japanese edition launched “週刊Gallop Online” in April 2026, which offers a digital version of the magazine with an archive feature. 

Future Trends

1. The Hybrid Model (Print + Digital)

The launch of “週刊Gallop Online” in 2026 is a clear indicator of where the industry is heading. Providing a digital companion to the print edition allows publications to reach a wider audience, offer interactive content, and build a revenue model based on subscriptions. The archive feature is particularly valuable, turning past issues into a searchable database.

2. Global Consolidation

The acquisition by TRC in 2018 was part of a broader trend of consolidation in the media industry. We may see further integration between the international and Japanese editions, potentially sharing content, photography, or insights to create a more unified global product.

3. Video and Multimedia Integration

Digital platforms will likely incorporate more video content. For example, “週刊Gallop Online” aims to include video-linked content. In the future, we can expect to see more interactive race analysis, video interviews with jockeys and trainers, and behind-the-scenes footage to complement the print content.

4. Data-Driven Content

As sports analytics become more advanced, both editions will likely increase their reliance on data. TRC already has a stronghold in this area with its Global Rankings. The Japanese edition is a leader in data, and these datasets will become more refined and integral to the editorial offering.

5. Expansion of POG and Fan Engagement

The Paper Owner Game (POG) is a massive driver of engagement in Japan. The digital expansion of “Weekly Gallop” will likely enhance this, allowing for more interactive features, real-time updates, and a larger online community. This “gamification” of the sport is a powerful tool for retaining young fans.

Key Takeaways

• Dual Identity: “Gallop” exists as two distinct publications: a global “feel-good” quarterly and a Japanese “data-heavy” weekly.

• Accessible and Engaging: The international edition is vital for bringing new fans into the sport by focusing on stories and lifestyle, not just gambling.

• In-depth Analysis: The Japanese edition is a premier source of racing data, analysis, and POG resources.

• Global Reach: Since its acquisition by TRC, the international edition has strong ties to the UK and global mailing systems.

• Digital Evolution: The brand is moving with the times, with “週刊Gallop Online” representing a significant step into the digital subscription model.

• Industry Authority: With ties to TRC and Sankei Sports, the magazine carries significant authority and expertise in the horse racing world.

Conclusion

In the vast ecosystem of thoroughbred racing media, Gallop Magazine holds a unique and revered position. It is a brand that successfully spans two worlds: the global, leisure-focused storytelling of its international edition and the rigorous, data-centric reporting of its Japanese counterpart.

The answer to “is Gallop a magazine name?” is not just a yes, but an affirmative that it represents a legacy of quality, passion, and a deep commitment to the sport. From its humble beginnings in Sweden in 2007 to its current status under the umbrella of Thoroughbred Racing Commentary and Sankei Sports, the magazine has proven its resilience and adaptability. It has evolved from a print-only publication to a multimedia brand that respects its 30-year history while embracing digital innovation.

Whether you pick up a copy to marvel at the stunning photography of a galloping thoroughbred, to research breeding lines for your POG, or to read an exclusive interview with a champion jockey, Gallop Magazine continues to be an indispensable companion for anyone who loves the sport of kings.

Call to Action

If you are a horse racing enthusiast or are simply curious about the sport, we invite you to explore the world of Gallop Magazine.

• Subscribe to the International Edition via the Thoroughbred Racing Commentary (TRC) website for premium, quarterly horse racing content.

• Check out “週刊Gallop Online” if you are in Japan or interested in Japanese racing data, and take advantage of the free trial month if available.

• Read the Columns: Whether it’s the expert analysis in the Japanese edition or the global stories in the international edition, the featured columnists and experts provide unmatched insights.

• Share Your Thoughts: Join the conversation on the magazine’s social media platforms. What is your favorite memory of reading Gallop Magazine?

Sources

1. Thoroughbred Racing Commentary. (2018, November 23). Thoroughbred Racing Commentary buys Gallop Magazine. https://www.thoroughbredracing.com/articles/3812/thoroughbred-racing-commentary-buys-gallop-magazine/ 

2. Wikipedia. (2023). 週刊Gallop. https://ja.wikipedia.org/wiki/%E9%80%B1%E5%88%8AGallop 

3. Unique Magazines. Gallop Magazine Subscription Information. https://www.UniqueMagazines.co.uk/Gallop-Magazine-Subscription-p355998 

4. Svensk Galopp. (2014, March 4). Sista numret av Galoppmagasinet. https://www.svenskgalopp.se/nyheter-och-media/sista-numret-av-galoppmagasinet/ 

5. BookLive. (2026). 週刊Gallop（ギャロップ） 2026年5月17日号. https://booklive.jp/product/index/title_id/20000662/vol_no/779 

6. Spatial Global. (2019, September 10). Gallop Magazine Success. https://www.spatialglobal.com/news/2019/09/10/gallop-magazine-success/ 

7. Cision News. Genberg & Co Press Releases. https://news.cision.com/se/genberg—co/Index/del-av-kopmangatan-byggs-om-till-samspelsyta%2cc5539610 

8. Sony Reader Store. (2024). 週刊Gallop（ギャロップ） (2024年8月11日号). https://ebookstore.sony.jp/title/10080140/id/LT000207832002574123/ 

9. Off The Pace. (2015). GALLOP home for the holidays!. https://www.offthepace.net/2015/11/22/gallop-home-for-the-holidays/ 

10. Cision News. (2012, September 19). Österlenföretag lanserar internationellt galoppmagasin. https://news.cision.com/se/genberg—co/r/osterlenforetag-lanserar-internationellt-galoppmagasin-,c9307943 

11. eBookJapan. (2025). 週刊Gallop（ギャロップ） 2025年10月12日号. https://ebookjapan.yahoo.co.jp/books/204022/A006283086/ 

12. Sports Mania. (2026, April 16). 競馬をもっと深く、もっと楽しく WEBサービス「週刊Gallop Online」オープン. https://sportsmania.jp/346437/ 

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