Nestled in the heart of London’s historic Shad Thames, the Blueprint Cafe represents a unique fusion of culinary excellence, design heritage, and breathtaking riverside views. Located at the iconic Design Museum, 28 Shad Thames, this establishment has been serving unforgettable dining experiences since its launch in 1989 alongside the museum itself. Under the visionary direction of Sir Terence Conran, the cafe quickly established itself as a must-visit destination for both locals and tourists seeking a taste of London’s sophisticated dining scene.
The Blueprint Cafe’s significance extends far beyond its menu. As a cornerstone of the Shad Thames regeneration and a testament to Conran’s enduring legacy, it embodies the spirit of modern London while paying homage to the area’s rich industrial heritage. Whether you’re a design enthusiast, a food lover, or simply someone seeking to experience one of London’s most picturesque dining locations, this comprehensive guide will walk you through everything you need to know about this remarkable establishment.
What Is Blueprint Cafe, Shad Thames?
The Blueprint Cafe is a celebrated London restaurant located on the first floor of the former Design Museum building at 28 Shad Thames, London SE1 2YD. Founded by the legendary designer and restaurateur Sir Terence Conran in 1989, it was conceived as a dining destination that would complement the museum while standing as an exceptional culinary experience in its own right.
Key Characteristics:
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Location: Situated on the south bank of the River Thames, next to Butlers Wharf
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Views: Offers uninterrupted, spectacular views of the Thames and Tower Bridge
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Design: Features an uncluttered, understated interior with floor-to-ceiling windows and wooden tables
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Atmosphere: Relaxed yet sophisticated, attracting a mix of design enthusiasts, food lovers, and tourists
The Blueprint Cafe’s identity is intrinsically linked with the Design Museum, sharing its building and creative spirit. However, it operates as a separate entity, forming a comfortable partnership with the cultural institution. This relationship enhances its appeal, drawing visitors interested in both design and exceptional dining.
Why Does Blueprint Cafe Matter?
A Testament to Sir Terence Conran’s Vision
Sir Terence Conran’s influence on London’s culinary and design landscape was monumental. When he passed away in 2020 at the age of 88, the Blueprint Cafe stood as one of the key elements of his London restaurant legacy. Conran’s vision extended far beyond restaurant creation—he was instrumental in the regeneration of the entire Shad Thames area.
From 1985 through to 1997, Conran and Partners served as “master planners” of Butler’s Wharf, transforming the area from rundown docks to a vibrant mix of lofts, offices, and restaurants. The Blueprint Cafe formed part of this transformation, alongside other Conran establishments like Pont de la Tour and Butlers Wharf Chophouse.
A Culinary Institution
The restaurant was where chef Jeremy Lee made his career, joining just three years after it opened and staying for 16 years. Lee described Conran as “a magnificent luminary” following his death, a testament to the profound impact both men had on British cuisine.
In 2010, the Blueprint Cafe celebrated its 21st birthday, marking over two decades of culinary excellence. This longevity in London’s competitive restaurant scene speaks volumes about its quality, consistency, and enduring appeal.
Architectural and Cultural Significance
The Blueprint Cafe’s location in the Design Museum building, designed by Conran Roche (1987-1989), adds to its cultural importance. The venue’s renovation and rebranding as “Blueprint London” for events continues its legacy as a sophisticated space for dining and celebrations.
Key Features of Blueprint Cafe, Shad Thames
Breathtaking Views
The cafe’s position on the south bank of the Thames provides what many consider some of the best uninterrupted views in London. Through floor-to-ceiling windows—and miniature binoculars available at each table—diners can enjoy:
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Tower Bridge in all its Victorian glory
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The dynamic City of London skyline
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Bustling river activity
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Iconic London landmarks
Culinary Excellence
The menu at Blueprint Cafe focuses on modern European cuisine, cooked in a distinctly British manner while drawing influences from around the globe. Highlights include:
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Seasonal, thoughtfully sourced ingredients
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Mediterranean, Middle Eastern, and Californian influences
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High-quality meat and seafood dishes
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Exceptional desserts described as “to die for”
Understated Design
In contrast to what one might expect from a Design Museum restaurant, the interior is deliberately simple and elegant:
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Plain white walls adorned with portraits of famous designers by Philip Sayer
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Wooden tables create a warm, natural feel
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Bentwood French bistro-style chairs
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Relaxed atmosphere away from the city’s hustle and bustle
Professional Service
The staff at Blueprint Cafe are known for their excellent customer skills, described as “very patient and accomplished”. This commitment to service excellence has earned the establishment a 4.7 rating with over 500 reviews on Uber Eats.
Benefits of Dining at Blueprint Cafe
1. Unparalleled Scenery
No other London restaurant offers quite the same combination of river views, historical context, and architectural beauty. The cafe’s position on the south bank provides uninterrupted views of Tower Bridge and the Thames, creating an unforgettable dining experience.
2. Rich Cultural Experience
By dining at the Blueprint Cafe, you’re participating in a piece of London’s cultural history. The restaurant’s connection to the Design Museum, its role in the Shad Thames regeneration, and its association with Sir Terence Conran make it more than just a meal—it’s an immersion in London’s creative heritage.
3. High-Quality Cuisine
The menu consistently delivers sophisticated, well-executed dishes that cater to a variety of palates. With vegan and vegetarian options praised by diners, including “excellent vegan food” and “delicious vegan burgers,” the restaurant accommodates diverse dietary preferences.
4. Versatile Venue
The Blueprint Cafe serves multiple purposes:
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Romantic dinners with spectacular views
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Business lunches in an elegant setting
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Family gatherings with a welcoming atmosphere
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Creative meetings inspired by the design heritage
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Special celebrations against a breathtaking backdrop
5. Accessible Location
Situated close to public transport, the cafe is easily reachable. The area’s three identities—serving tourists, office workers, and residents—make it a vibrant, accessible destination at any time. While some coffee shops close on weekends, restaurants like Blueprint Cafe remain open to serve all visitors.
Step-by-Step Guide: Your Visit to Blueprint Cafe
1. Planning Your Visit
Getting There:
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Address: 28 Shad Thames, London, SE1 2YD
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Nearest Tube Stations: London Bridge (Jubilee and Northern lines) or Tower Hill (District and Circle lines)
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Bus Routes: Numerous buses serve the London Bridge and Tower Bridge areas
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Walking: A scenic walk along the Thames path from Tower Bridge
Best Time to Visit:
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Lunch: For spectacular daytime views and natural light
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Sunset: To watch the sun set over Tower Bridge
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Evening: For atmospheric dining with city lights reflecting on the water
2. Booking Your Table
Given its popularity, reservations are strongly recommended. Contact details:
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Phone: 020 7378 7031
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Website: blueprintcafe.co.uk
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Online Booking: Available through various platforms
3. Arriving
Upon arrival:
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Take a moment to appreciate the Shad Thames setting
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Explore the cobbled streets and overhead walkways
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Admire the 19th-century warehouse architecture
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Enter the building and proceed to the first floor
4. The Dining Experience
The Ambiance:
Expect a light, airy dining room staffed by professional, black-clad waiters. The atmosphere is relaxed yet sophisticated, allowing you to focus on the views and food.
Menu Highlights:
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Starters: Try the Italian-inspired suppli with crispy mozzarella or light crubeens with sauce gribiche
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Mains: The rabbit pie, oxtail soup, or democratic beef cuts like onglet are highly recommended
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Puddings: Seasonal baked fruit with ice cream, cakes, or tarts with Jersey cream
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Vegetarian/Vegan: Polenta main and delicious vegan options available
5. Post-Meal Exploration
After dining, explore the surrounding area:
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Walk along the Thames path
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Visit nearby restaurants like Butlers Wharf Chop House
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Explore the historic Shad Thames with its Victorian warehouses
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Cross Tower Bridge for more London landmarks
Best Practices for an Optimal Visit
✅ Do’s
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Book in advance – Especially for weekend dining or special occasions
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Request a window table – The views are the highlight of the experience
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Dress smart casual – The restaurant maintains an elegant atmosphere
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Allow time for the experience – Don’t rush; enjoy the views and ambiance
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Explore the area – The historic Shad Thames has much to offer
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Check opening hours – While some nearby venues are closed on weekends, the Blueprint Cafe operates regular hours
❌ Don’ts
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Don’t expect fast food service – This is a fine dining experience to be savored
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Don’t forget your camera – The views are Instagram-worthy
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Don’t overlook the Design Museum connection – The shared history adds depth to the experience
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Don’t be afraid to ask questions – Staff are knowledgeable about the menu and local history
Common Mistakes to Avoid
🚫 Underestimating Demand
The Blueprint Cafe’s legendary status means tables fill quickly. Many visitors make the mistake of walking in without a reservation, especially on weekends. Book well in advance to avoid disappointment.
🚫 Rushing the Experience
The breathtaking views, elegant atmosphere, and high-quality menu deserve time. Rushing through a meal defeats the purpose of visiting. Allow at least 1.5-2 hours for a leisurely dining experience.
🚫 Ignoring Dietary Options
While the cafe is known for its meat dishes, they offer excellent vegetarian and vegan options. Don’t assume the menu is limited if you have dietary restrictions.
🚫 Failing to Consider Timing
The view changes dramatically throughout the day—from bright daytime cityscapes to romantic sunset scenes. Consider what atmosphere you want and time your visit accordingly.
Expert Tips from Long-Time Patrons
1. The Seasonal Menu Advantage
The menu changes regularly to reflect seasonal ingredients. Regular visitors recommend checking the website before booking to ensure your favorite dishes are available. This commitment to seasonality ensures the freshest, most flavorful ingredients.
2. The Perfect Photo Location blueprint cafe shad Thames
While the entire restaurant offers excellent views, the window tables on the eastern side provide the most uninterrupted views of Tower Bridge. Request these when booking for the best photographic opportunities.
3. Explore Afternoon Tea Alternatives blueprint cafe shad thames
While dinner is spectacular, the daytime light streaming through the floor-to-ceiling windows creates a different atmosphere. Consider a long lunch to fully appreciate the architecture and views.
4. Combine with Cultural Visits
The Design Museum’s proximity offers an opportunity for a culture-and-dining day. Explore the museum before or after your meal for a comprehensive experience.
5. Stay for the Evening
The transformation from daytime views to evening lights creates a magical experience. Consider booking at a time that allows you to witness both perspectives.
Real-World Examples and Testimonials
Historical Perspective: The Jeremy Lee Era
Chef Jeremy Lee’s 16-year tenure at Blueprint Cafe established the restaurant’s reputation for excellence. Under Lee’s leadership, the menu evolved to showcase his “Europhile curiosity,” incorporating diverse influences from Mediterranean to Middle Eastern cuisine. This period cemented the cafe’s status as a dining destination rather than just a museum restaurant.
Recent Reviews
Positive Experiences:
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“I love the Blueprint Cafe because the staff has excellent customer service skills, and the food is always flavorfully made right. I highly recommend this dope establishment 💯😊” – Taheeda R., April 2024
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“Absolutely delicious! Both Vegan and non-vegan options were amazing!” – Itzel A., January 2025
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“The best made health juice-smoothie I’ve had in a very long time” – Paul T., January 2023
Community Perspective:
Darren, who works at the nearby 1761-era Anchor Tap pub, notes that the area has three distinct identities: serving tourists, office workers, and residents. This diversity creates a vibrant atmosphere that the Blueprint Cafe reflects and enhances.
Architectural Recognition
The Design Museum building, with the Blueprint Cafe on its first floor, was constructed between 1987 and 1989. Its design by Conran Roche represents a significant period in London’s architectural history, blending industrial heritage with modern design principles.
Comparison Table: Shad Thames Restaurants
| Feature | Blueprint Cafe | Butlers Wharf Chop House | Browns Butlers Wharf |
|---|---|---|---|
| Location | 28 Shad Thames | 36e Shad Thames | Butler’s Wharf, Shad Thames |
| Cuisine | Modern European | British (Steaks & Seafood) | British Fusion |
| Established | 1989 | – | – |
| Terence Conran Connection | Direct (Founder) | Part of the Conran portfolio | No |
| Views | Uninterrupted Tower Bridge & Thames | Riverside terrace with views | Outdoor terrace views |
| Price Range | £££ | £26-£40 | Under £30 |
| Vibe | Relaxed, design-focused | Casual, elegant | Relaxed, stylish |
| Perfect For | Design enthusiasts, special occasions | Meat lovers, Sunday roast | Brunch, business lunches |
Pros and Cons
✅ Pros
| Aspect | Details |
|---|---|
| Location | Unbeatable riverside position with iconic views |
| Heritage | Rich cultural history tied to the Design Museum and Terence Conran |
| Ambiance | Relaxed, elegant atmosphere away from city bustle |
| Quality | Consistent, high-quality seasonal cuisine |
| Service | Professional, accomplished staff |
| Dietary Options | Excellent vegetarian and vegan choices |
| Versatility | Suitable for various occasions: romance, business, family, and creative |
❌ Cons
| Aspect | Details |
|---|---|
| Demand | High popularity means tables book up quickly |
| Price | Premium pricing reflects location and quality |
| Weekend Access | Surrounding area offices close, but restaurants remain busy |
| Limited Availability | Some diners report difficulty securing window tables |
| Evolution | The original establishment has been renovated and rebranded as “Blueprint London” for events |
FAQ Section
1. Is the Blueprint Cafe still open?
Yes, the Blueprint Cafe continues to operate at 28 Shad Thames. It has recently undergone renovation and now also operates as an event space called “Blueprint London” for exclusive hire.
2. Is the restaurant part of the Design Museum?
The Blueprint Cafe shares a building with the Design Museum but operates as a separate entity. It was launched alongside the museum in 1989 and has a comfortable, symbiotic relationship with it.
3. What are the opening hours?
Opening hours vary by day. Butlers Wharf Chop House, a nearby restaurant in the same area, operates Monday-Friday lunch (12:00-3:00 pm) and dinner (5:30-9:00 pm), with Saturday and Sunday hours. Contact the Blueprint Cafe directly for their specific hours.
4. How do I make a reservation?
Reservations can be made by phone at 020 7378 7031 or through the website at blueprintcafe.co.uk. Bookings are strongly recommended due to high demand.
5. Is there a dress code?
The restaurant has a smart casual dress code. This is in keeping with its elegant, sophisticated atmosphere.
6. Does the restaurant accommodate dietary restrictions?
Yes, the restaurant offers excellent vegan and vegetarian options. Reviewers consistently praise these options. Inform staff of any allergies or dietary needs when booking.
7. What’s the best time to visit?
For the best views, visit during daylight hours. Sunset is particularly spectacular as the city lights begin to appear while the sky changes color. The restaurant is also popular for lunch and dinner.
8. How much does a meal cost?
While specific current pricing isn’t available, historical data shows two courses at £22.50 and three at £27.50. Expect premium pricing reflective of the location and quality.
Future Trends: The Evolution of Blueprint Cafe
Transformation to Event Venue
The Blueprint Cafe has recently undergone renovation and now positions itself as “Blueprint London,” a stunning event space for corporate and private functions. This evolution reflects changing demands in the hospitality industry, where versatile spaces that offer both exceptional dining and event hosting are increasingly valuable.
The venue now offers:
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Guests experience unparalleled river views
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Corporate events in a sophisticated setting
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Wedding celebrations for a unique London experience
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Al fresco dining through glass doors opening to the terrace
Continued Focus on Quality
Despite the renovation and rebranding, the Blueprint name continues to be associated with excellence. The venue’s operation by Alexander and Björck, London’s premier boutique event catering company, in partnership with D&D London, ensures the high standards established by Terence Conran remain intact.
Sustainability and Seasonality
Like many forward-thinking establishments, the Blueprint Cafe’s menu philosophy aligns with sustainable and seasonal sourcing. This approach is likely to continue as diners increasingly prioritize environmentally responsible dining options.
Conclusion
The Blueprint Cafe at 28 Shad Thames represents so much more than a London restaurant. It stands as a testament to Sir Terence Conran’s visionary approach to design, dining, and urban regeneration. From its inception alongside the Design Museum in 1989 to its current incarnation as a sophisticated event space, it has consistently offered unforgettable experiences against the backdrop of London’s most iconic riverside views.
Whether you’re a design enthusiast drawn to its cultural heritage, a food lover seeking exceptional cuisine, or simply someone wanting to experience one of London’s most picturesque dining locations, the Blueprint Cafe delivers on all fronts. The combination of breathtaking views, impeccable service, and culinary excellence has secured its place in London’s dining history—and its evolution ensures it will continue to impress for generations to come.
As one reviewer aptly put it: “I love the Blueprint Cafe because the staff has excellent customer skills, and the food is always flavorfully made right”. Visit this legendary establishment and discover why it remains one of London’s most cherished dining destinations.
Key Takeaways
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📍 Location: 28 Shad Thames, London SE1 2YD, on the first floor of the Design Museum
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🏛️ Heritage: Founded by Sir Terence Conran in 1989 alongside the Design Museum
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🌉 Views: Offers some of London’s best uninterrupted views of Tower Bridge and the Thames
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🍽️ Cuisine: Modern European with seasonal, globally-inspired dishes
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👨🍳 Legacy: Where chef Jeremy Lee made his career, staying for 16 years
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🏆 Rating: 4.7+ stars on Uber Eats with over 500 reviews
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🌿 Inclusivity: Excellent vegan and vegetarian options available
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🎉 Evolution: Recently renovated and operates as an event venue “Blueprint London”
Call to Action
Ready to experience the Blueprint Cafe for yourself? Here’s how to make it happen:
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📞 Book Your Table: Call 020 7378 7031 to reserve your window seat
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🌐 Visit the Website: Check current menus and hours at blueprintcafe.co.uk
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📱 Follow Social Media: Stay updated on special events and seasonal offerings
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🗓️ Plan Your Visit: Combine with a trip to the Design Museum or explore historic Shad Thames
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📷 Share Your Experience: Capture the spectacular views and tag #BlueprintCafe
Sources
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Hot Dinners. (2020). “Sir Terence Conran has died – we take a look at his London restaurant legacy.”
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NCSU Libraries. “Shad Thames: Design Museum – Blueprint Cafe.”
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Visit London. “Butlers Wharf Chop House.”
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Uber Eats. “Blueprint Cafe Reviews & Ratings.”
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The Caterer. (2010). “Blueprint Café – Menuwatch.”
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Harper’s BAZAAR. (2010). “Blueprint Café Review.”
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Travel Curious. “Shad Thames Overview.”
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VenueScanner. “Blueprint London Event Space.”
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Information Britain. “Blueprint Cafe – South Bank Restaurants.”
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MyLondon. (2023). “The London street on the River Thames with some of the city’s oldest pubs.”
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